AI Vs Designer: Who’s Better at Pairing Fonts?
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Combining different fonts to make them appear cohesive and visually pleasing is important for the brand. It’ll be used to attract potential customers and retain the attention of existing clientele. In the past, graphic designers were responsible for pairing fonts that complement each other.
However, in modern times, AI has taken this job and now selects fonts for designers with a pleasing contrast. AI can provide visually stunning font pairing, is affordable, and gets the work done very quickly. Still, it’s not advisable to use it for more complex projects because of its surface knowledge of aesthetics.
First of all, it’s important to understand what pairing fonts is. “Pairing fonts is choosing fonts for the same layout with a similar theme or that offer a pleasing contrast”. Every font has a different personality and nuance that needs to be kept in mind when placing them together. Fonts that contrast each other work beautifully when executed effectively. A team of designers ensures readability is considered when pairing fonts together. The design doesn’t just need to be visually captivating; it has to be functional, too.
The Artistry of Pairing AI Fonts
The best thing about the advanced technology is the speed at which the AI fonts can be structured and combined to give a cohesive look to the design. When you have a time constraint, you are bound to rely on technology to get the job well done.
It efficiently pairs all the AI fonts with extra time to spare. In a limited time, you’ll be provided with a diverse range of AI fonts that go with each other in harmony. Extensive data, research, and current preferences or style will also back it. Moreover, AI doesn’t have a bias or lean toward subjective preferences like a human designer.
Innovative Expertise of Human Graphic Designer
A graphic designer has the expertise, and although they may not be as fast as AI, humans have something AI doesn’t. Human emotions and a free-thinking mind give humans a competitive edge over technology. A graphic designer can create art that evokes emotions in other humans. While AI can obey the current preferences and rules, it can’t predict what emotions its design will evoke in the viewership.
Every font has a personality that AI might not always be able to understand or leverage effectively. A human graphic designer has a contextual understanding of the cultural aspects, industry standards, and the direction or message the client wants to give.
Is It Better to Hire a Graphic Designer?
AI gets the work done quickly, and it’s easy to do the task with its help. AI also might be less expensive than the real designer. However, the technology, although advanced, is still not very suitable for complex projects, and it’s better to hire a graphic designer for complex projects in pairing fonts.
A designer can easily create or choose the font that fits perfectly in your project. Hire a graphic designer and get the typographic elements’ customized according to your needs. A graphic designer can make your font pairing truly unique, which the AI won’t be able to do or not as effectively as a human can.
If your project requires emotional resonance from the viewership and a deeper understanding of typography, hire a graphic designer from our brand agency. AI does not understand more than basic aesthetics, and even though it may be able to provide combinations of font pairing, AI doesn’t have the same in-depth knowledge or creativity that makes the font pairing original.